When it comes to smartphones, Windows phones have largely gone unnoticed. Some say iOS and Android phones are just better. While some experts claim that Windows phones entered the market too late to make a lasting impact. However, one of the big reasons why Windows phones are not as successful is because of a lack of support for apps. So what is Microsoft doing to remedy this problem? And how will this affect the popularity of Microsoft’s smartphones? Let’s find out.
Since its release, Windows 10 Mobile has not been getting as much traction as Microsoft had hoped. One of the biggest factors to this is due to Windows 10 Mobile struggling to get popular apps like Instagram or Snapchat onto their platform. This would mean that customers would have to settle for third-party services that were usually quite obscure, and had a higher chance of shutting down since developers cannot maintain the app running for long without proper funding.
Furthermore, because of such a small market for Windows 10 phones, fewer apps were being developed. No app creator was going to spend time making an app for a platform that is constantly overshadowed by iOS or Android devices. The only thing the Windows 10 Mobile had going for it was its lower price point, but with barely any apps to make the entire device worthwhile, customers were going elsewhere for more popular alternatives.
So, clearly, Microsoft needed to reevaluate their strategy to get people’s heads turning back to their devices. In pursuit of a larger user base for Windows phones, here are some of the features that Microsoft are planning to deploy:
We’re still uncertain if these strategies will make you want to run out to the nearest store and pick up the newest Windows Phone model, but it seems promising. Companies like Apple and Google have not been successful in unifying their apps for different devices. However, Microsoft’s large PC customer base and available apps can hopefully change that. It also gives Windows phones a unique selling point, other than their competitive pricing, which is sure to attract some customers.
These days, users are working with more than one device at any given time and as we begin to lose track of all the apps installed on our devices, a unified app platform can be just what we need for the future. So do you think you’ll be picking up a Windows phone anytime soon?
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