|5 ways you can manage your reputation|
When it comes to your business on the Internet, reputation and a presence are everything. Customers expect you to be online, and many companies go to great lengths to establish and protect their reputation and image. Part of being online means that you will eventually have to deal with a complaint, and if you handle it wrong, you could see your reputation tarnished and customers disappear. To minimize the chance of this happening, it is a good idea to practice some reputation management.
Here are five reputation management practices you can employ to better manage your online brand.
1. Don’t remove negative content
What you should be doing is replying instead and encouraging any users who complain online or make criticizing posts to contact you directly, or through a more private medium like email. That being said, if you see malicious posts or content that is posted just to incite a negative reaction (trolling), there is nothing wrong in deleting. Just make sure to acknowledge this by posting a warning that states something along the lines of: “Please note, malicious content will be deleted.”
2. Address complaints promptly
3. Provide people with a place to complain
Having an easy to see form, forum or other similar area on your website, where customers can interact with you, could go a long way in helping limit where complaints pop up. If you are in control then you’re more likely to see complaints sooner and better able to answer them quickly too.
4. Ensure colleagues and staff are all on the same page
It is a good idea to establish how to deal with complaints, who will deal with them and when they will be dealt with, and communicate this with all staff, not just those handling your online presence. A unified procedure could go a long way in minimizing the harm negative feedback can cause.
5. Monitor online activity
Having a well managed online reputation won’t guarantee new customers will come flooding in the door, but it can help decrease customers from going out the door, taking valuable sales with them. If you would like to learn more about reputation management please contact us today.
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